What is Web Marketing?
Web marketing – also known as Internet Marketing or Digital Marketing – is a general term for marketing products and/or services done on the Internet. In addition to building effective websites we can help coach you to create an overall web marketing strategy to drive more traffic to your website and convert visitors to targeted sales leads and customers.
Here are the top 10 reasons why web marketing should be a critical part of your overall marketing strategy:
It will help direct traffic to your website through multiple internet channels
It’s less expensive. As compared with traditional forms of advertising: TV, billboards, ads in magazines, the cost of web marketing is significantly lower and results are very trackable
The ability to create compelling content which is in interesting and easily sharable among your target market. Content can be a blog post, a white paper, a video, an article
Web marketing makes your business run 24/7 as information about it can be accessed anytime on the web
Email marketing efforts can be combined with your website
A website can incorporate video, visual and audio features unlike any other medium
It allows you to engage with your customers through social media
It promotes your business and increases brand awareness
Not having a web marketing presence in the digital age can actually damage your credibility
It allows your existing customers to become your brand ambassadors through content sharing, reaching your target by demographics, location and similar needs or interest
Here are the top ten web marketing strategies you can use to drive more traffic to your website
We can help you develop a strategy which will increase your visitor traffic and create high conversion rates. This is where our coaching can really help direct your web marketing efforts.
1. Effective Website DesignYour website should be the center of your digital marketing efforts. Without a sleek, attractive,user-friendly, branded and mobile friendly website, no strategy will work
2. SEOA strong strategy utilizing keywords and metatags will make it easy for potential customers searching for specific products and services to easily find your company when searching online. Local, free and paid directory listing will also increase your searchability
3. Email MarketingEmail marketing is an extremely effective and trackable way to reach your market. Email campaigns can be targeted to specific interests within your existing customer base through opt-in lists, potential customers who have expressed interest in more information, lends credibility to your expertise and offers repeat exposure through regular contact
4. Building a List
Opt-in email sign up lists are a fantastic way of allowing you to reach out to targeted leads that have expressed an interest in your business but have not yet converted to customers.
By sending compelling email content and/or promotions you have an opportunity to convert them to a customer